For their 25th anniversary, WPI set an ambitious new three-year goal of delivering 25 new permanent and affordable homes for women and children at risk of homelessness. We supported the amazing cause by creating a 25 Homes campaign look + feel that was launched at the not-for-profit’s successful 25-year celebration. It was a labour of love and a true representation of their inspiring work.
It all started in 2021 when we actively searched for a not-for-profit organisation to partner with, and the Women's Property Initiatives (WPI) aligned with all our values and more. The incredible work they do in helping women and women-led families at risk of homelessness is something we knew we had to be a part of. Over the past 2-years, we are proud to have supported the WPI team not only with donations but also with their strategic digital roadmap, creative branding + assets for their 25 Homes campaign and Giving Day, as well as facilitating media partnerships + maximising their brand exposure.
Services: Strategy, Campaign Visual Identity, Organic Social, Media Partnerships, Website Design Direction
