Car Wash Sales & Advisory – Brand Strategy case study


Having organically – and successfully – built a reputation and legacy across Australia since 2013, National Car Wash Sales wanted to differentiate itself from a crowded market. The commercial real estate business, set in the car wash industry, entered a new era of operations by capitalising on its trusted reputation + adding a specialised advisory service. Now it just needed its brand to reflect this new level of professionalism + convey it to a broad market.


The business’ heritage was important to our client, so we ran a brand discovery workshop to understand it in greater detail, as well as the industry and competitor market – nationally + internationally. We also took a deep dive into National Car Wash Sales’ business goals + vision for new era. With this knowledge we were able to establish the new brand foundations + positioning before evolving the name and developing the brand expression + visual identity.


Brand Development
Marketing Collateral
Website Design + Build


The sophisticated Car Wash Sales & Advisory brand is also approachable to ensure it sits comfortably within the broader car wash sales industry. We developed a new website with custom CRM integration to better handle new + existing leads, as well as a suite of sales + marketing documents. 

We also applied the new brand to social media, eDM, signage + merchandise. The ongoing partnership continues with an eDM + social media strategy as well as a comprehensive media plan to roll out the brand.


  • Zest Living project thumbnail image
  • Minton Place project thumbnail image
  • Newport Village project thumbnail image
  • Zest Living project thumbnail image

Looking to start a project or want to get to know us better?


  • opportunity creators

  • communication specialists

  • branding experts

  • vision creators

  • rule benders

  • game changers

  • perception shifters

  • change catalysts

  • savvy strategists

  • concept navigators

  • narrative shapers


Equality acknowledges the Wurundjeri people of the Kulin nation, the traditional custodians of this land, and pay our respect to the Wurundjeri Elders, past and present.

© 2024 Equality Media + Marketing. All Rights Reserved. Privacy Policy.
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram