MINTON PLACE - creative + media case study
A tired and underperforming brand needed a complete refresh. We took on the full end-to-end marketing remit for Minton Place’s three-year-old brand, elevating it to a premium level though a new brand engagement strategy + customer user journey.
Managing all the marketing touchpoints allowed our Equality team to be extremely agile in being able to review, update, implement + optimise all marketing channels based on real-time insights. Not only did we see an immediate improvement in results, we were able to maintain it over a two-year period.
Brand Refresh + Visual Identity
Media Planning + Buying
Website Design + Build
Website visitation increased by 185%
Increased lead conversion by 233% (1.5% to 5%)
Leads up by 322% per month
Cost per lead down by 53%
Sales targets exceeded by 197%
Our in-depth multichannel touchpoint analysis of all purchaser media behaviour revealed how many people visited the website, opened emails and downloaded content. This gave us insights like 56% purchasers interacted with the brand two or more times.
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Equality acknowledges the Wurundjeri people of the Kulin nation, the traditional custodians of this land, and pay our respect to the Wurundjeri Elders, past and present.