MINTON PLACE - creative + media case study
OVERVIEW
A tired and underperforming brand needed a complete refresh. We took on the full end-to-end marketing remit for Minton Place’s three-year-old brand, elevating it to a premium level though a new brand engagement strategy + customer user journey.
OUR SOLUTION
Managing all the marketing touchpoints allowed our Equality team to be extremely agile in being able to review, update, implement + optimise all marketing channels based on real-time insights. Not only did we see an immediate improvement in results, we were able to maintain it over a two-year period.
SERVICES
Strategy
Brand Refresh + Visual Identity
Marketing Collateral
Organic Social
Media Planning + Buying
Website Design + Build
OUTCOME
Website visitation increased by 185%
Increased lead conversion by 233% (1.5% to 5%)
Leads up by 322% per month
Cost per lead down by 53%
Sales targets exceeded by 197%
Our in-depth multichannel touchpoint analysis of all purchaser media behaviour revealed how many people visited the website, opened emails and downloaded content. This gave us insights like 56% purchasers interacted with the brand two or more times.
VIEW MORE PROJECTS
Looking to start a project or want to get to know us better?
WE ARE
JOIN OUR MAILING LIST
Equality acknowledges the Wurundjeri people of the Kulin nation, the traditional custodians of this land, and pay our respect to the Wurundjeri Elders, past and present.