The agency’s program follows a pilot phase aimed at refining a model for career development that combines inclusivity, mentorship, and practical industry experience.
Participants can choose between two streams: Creative, covering design, content creation, branding, and ideation; and Media, covering planning, buying, analytics, and strategic media solutions.
The program offers structured guidance from senior industry professionals, hybrid work flexibility, and hands-on project experience. In the pilot, 60% of participants transitioned into full-time roles within Equality or the wider media and marketing industry.
Marilla Akkermans, Founder and Managing Director of Equality Media + Marketing, said: “We launched Equality Elevate to directly address the industry-wide gap in access for underrepresented talent, individuals who have traditionally faced barriers such as limited networks, fewer mentorship opportunities, and systemic biases.”
- Marilla Akkermans, founder and MD of Equality Media + Marketing.
Holly Wells, Account Coordinator at Equality Media + Marketing and participant in the pilot program commented: “As my university graduation loomed, I found myself struggling to break into the media world and beginning to question if I even belonged in it. Finding Equality Elevate changed everything.
“The exceptional leadership team provided me with meaningful, hands-on experience across multiple departments in the agency, encouraging me to learn from a diverse group of brilliant minds. This exposure not only deepened my understanding of how the industry operates but also helped me identify where I thrive professionally and reignited my confidence in what I can bring to the table.”
Equality Elevate is part of the company’s broader focus on diversity and talent development, which was recently recognised when Equality Media + Marketing topped the AFR’s BOSS Best Places to Work List in Media & Marketing.
They specifically a focus on attracting candidates from diverse backgrounds who have faced barriers to entering the industry. The program is designed to help participants develop skills, build professional networks, and gain confidence to progress in their careers.
